The home of “Take That, Take That” aka Bad Boy Records apparently is closing its doors and moving to Revolt! In the 90s it was all about Bad Boy Records with The Notorious BIG, 112, Lil Kim, Total, Faith Evans, Craig Mack, Mase, Loon, G-Dep, Carl Thomas and many more, but those days are long gone and the golden era of hip hop has truly faded.
Bad Boy Records (originally Bad Boy Entertainment) was a record label founded in 1993 by producer/rapper/entrepreneur Sean “Diddy” Combs.
Arista Records bought a 50% stake in Bad Boy in 1994. Following Clive Davis’s departure from its parent company, the label broke ties with Arista and BMG—moving to Universal Music Groups’ Universal Records in 2002. The change of distribution, however, did not increase productivity.
In 2005, Warner Music Group bought out the remainder of Bad Boy’s agreement with Universal Music Group, and the label began a distribution arrangement with WMG’s Atlantic Records. It then acquired an additional large minority stake in the label.
In September 2009, it was announced that Combs would be leaving Warner Music Group, inking a new deal with Universal Music Groups’s Interscope Records. Under the terms of the new deal, Combs rebooted the Bad Boy Records name and trademark, to be operated through Interscope. The previous Bad Boy catalog and roster, however, remains under the control of Warner Music.
These days, Bad Boy Records has been less than impressive with lackluster artists and groups like Day 26, Danity Kane, Cassie, Diddy-Dirty Money and many more seen here in the artist graveyard or as Bad Boy would say, their Rooster. Bad Boy has always pumped out hits, but NOT like the 90s and many artists were thrown to the waste side after one or two albums. It was said in many circles that Diddy didn’t want his artist’s light to shine brighter than his and that Bad Boy had many sign shady record deals, observant costs, leaving many artists now destitute with no outlet or label to produce them. Today there is less than a handful of artists making a buzz from Bad Boy like Janelle Monae and French Montana. The only problem is none of his current artists (Cassie, Janelle Monae or French Montana) have reached platinum or gold success.
In light of the two radio friendly artists, which is a sad comparison to yester-year its only obvious the next step is to close and dissolve the label.
Word on the street is that Diddy has FIRED most employees and sent the rest to the REVOLT.
You may remember REVOLT is a new music network created by the mogul that is also rumored to be bumpy start and is still not in many cities yet.
As for French Montana and Janelle Monae, they’ll be transferred over to Interscope Records according to sources.
